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Is Directory Submission Still Relevant for SEO in 2023?

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  • Post last modified:January 17, 2024

In the world of search engine optimization (SEO), directory submission has been a popular technique for improving website rankings for many years. However, with the ever-evolving landscape of SEO, it’s natural to wonder whether directory submission is still relevant in 2023. In this blog post, we’ll explore the history and importance of directory submission for SEO, the evolution of the practice, the pros and cons of directory submission in 2023, and how to get the most out of directory submission.


Directory submission is a process of submitting a website’s URL and other details to web directories in order to improve its visibility and ranking on search engine result pages (SERPs). The concept of directory submission has been around for a long time, and it has gone through many changes over the years. Let’s take a brief look at the history of directory submission for SEO.

The Importance of Directory Submission for SEO

Directory submission can have a positive impact on website SEO in several ways. First, it can increase the number of backlinks pointing to a website, which is a crucial factor in determining search engine rankings. Second, it can help search engines discover and index a website faster, which can improve its visibility on SERPs. Third, directory submission can also generate traffic to a website from users who discover it through directories.

Google and other search engines use directories to help them crawl and index websites. When a website is listed in a directory, it sends a signal to search engines that the website is relevant and trustworthy. This, in turn, can help the website rank higher on SERPs.

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The Evolution of Directory Submission

Over the years, directory submission has undergone many changes in terms of its effectiveness for SEO. In the past, submitting a website to as many directories as possible was a common practice. However, as search engines became smarter, they started to penalize websites that had too many low-quality backlinks from directories. As a result, directory submission became less effective as a standalone SEO technique.

In recent years, other SEO techniques such as content marketing and social media marketing have become more important for improving website rankings. However, directory submission still has some advantages when used in combination with other SEO techniques.

The Pros and Cons of Directory Submission in 2023

Let’s take a closer look at the advantages and disadvantages of directory submission in 2023.


  1. Directory submission can still help improve website visibility and ranking, especially if the directories are high-quality and relevant to the website’s niche.
  2. Directory submission can help generate traffic to a website, especially if the directory has a large user base.
  3. Directory submission is a relatively simple and cost-effective way to improve website SEO.


  1. Submitting a website to too many low-quality directories can actually hurt its SEO by generating low-quality backlinks.
  2. Directory submission can be time-consuming, especially if done manually.
  3. Directory submission is not as effective as it used to be as a standalone SEO technique.

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How to Get the Most Out of Directory Submission

To get the most out of directory submission, it’s important to follow some best practices. Here are some tips:

  1. Focus on submitting to high-quality directories that are relevant to your website’s niche.
  2. Use descriptive titles and descriptions when submitting to directories.
  3. Avoid submitting to directories that require reciprocal links.
  4. Avoid submitting to directories that have a history of spam or low-quality content.

Here’s a step-by-step guide on how to do directory submission in 2023.

Step 1: Research and find directories that are relevant to your website’s niche. You can use tools such as Ahrefs, Moz, and SEMrush to identify high-quality directories.

Step 2: Check the directory’s guidelines and submission process before submitting your website. Some directories require a specific format for the submission, so make sure to read the guidelines carefully.

Step 3: Write a compelling title and description for your website. Make sure to include relevant keywords in the title and description to help search engines understand what your website is about.

Step 4: Submit your website to the directory. You can either do this manually or use a directory submission service.

Step 5: Monitor your website’s performance after submitting to the directory. Keep track of your website’s rankings and traffic to see if directory submission is having a positive impact on your SEO.


In conclusion, directory submission can still be a valuable SEO technique in 2023 when used in combination with other SEO practices. It can help improve website visibility, generate traffic, and improve search engine rankings. However, it’s important to be selective when submitting to directories and to follow best practices to avoid any negative impact on SEO. As the world of SEO continues to evolve, it will be interesting to see how directory submission will continue to play a role in improving website rankings.

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